Aimerce answers the restriction with renamed custom events, and on its pricing page custom events show up from the $499/month Growth plan. First Party Solution keeps your standard Purchase and Add to Cart events, strips the health data and sends from a source that isn’t flagged, for $497 once.
Their words: “Server-side tracking does not override Meta's category rules.”
Competitor facts as of Oct 29, 2026, from their own public pages (linked). Yearly totals are our arithmetic from their listed entry price.
| Aimerce | First Party Solution | |
|---|---|---|
| Price | Essential $299/month (1,000 orders, then $0.10/order); Growth $499/month; Enterprise $1,799/month. On the pricing page, “Custom Events” appears from the Growth plan. source | $497 one time, or $1,500 done for you |
| Billing model | Monthly plan plus orders. 30-day trial, money-back guarantee. source | One-time payment. Updates for life, installed automatically. |
| 12 months at the entry price | $3,588 on Essential at $299/month, before order overages (our arithmetic from their listed price). | $497 (one time). Cloudflare's free plan covers 100,000 requests a day; above that, Cloudflare charges $5 a month. |
| Where it runs | Their app (SaaS), billed monthly. source | In your own Shopify and Cloudflare accounts. Nothing runs on our side. |
| Health data removed | Server-side payload filtering: “strip, filter, and standardize every event payload.” source | Product names, page addresses and categories stay in your relay. Only the event, its value and hashed customer details go out. |
| Where events are sent from | Their method is custom events. We didn't find a mention of sending from a different, unflagged domain. source | Meta's official Conversions API, from a source that isn't flagged. |
| Event names | Neutral custom events: “Custom events are the answer. Meta still accepts them if implemented correctly.” source | Standard events (Add to Cart, Purchase). |
| Enrichment / matching | First-Party Data Enrichment, Cross-Device Tracking, Express Checkout ClickID Relinking. Email-click recognition: we didn't find it publicly documented. source | Hashed email, phone and name; city, state and ZIP from IP; ad click ID, browser ID, visitor ID. Email clicks recognize customers you already know. “Buy now” orders get tied back to the ad click. |
Meta publishes how it treats each store’s pixel, and any browser can read it. We read that public setting for your domain and tell you if you’re in restricted mode. No login, no access to your accounts.
Check my store for freeThey say they provide “an easy way to configure compliant custom events for Health & Wellness brands.” They also write: “Server-side tracking does not override Meta's category rules.”
Aimerce relies on neutral custom events. First Party Solution sends standard Add to Cart and Purchase events, without the health details, from a source that isn’t flagged.
No. $497 once for the kit, or $1,500 once if we set it up for you. Updates are included for life.
You send standard events through Meta’s official Conversions API, with no health information in them. Meta’s rules can change, and nobody can promise how Meta will treat an ad account. We don’t make that promise either.