Triple Whale is attribution at $219 a month and up. Its answer to the health restriction is Sonar custom events, and its own blog says “custom events will also be blocked” when data sharing is fully restricted. First Party Solution sends standard events from a source that isn’t flagged, for $497 once.
Their words: “In this case, custom events will also be blocked.”
Competitor facts as of Oct 29, 2026, from their own public pages (linked). Yearly totals are our arithmetic from their listed entry price.
| Triple Whale | First Party Solution | |
|---|---|---|
| Price | Free; Foundation $219/month (includes Sonar Optimize & Sonar Send); Automate $749/month. source | $497 one time, or $1,500 done for you |
| Billing model | Monthly. source | One-time payment. Updates for life, installed automatically. |
| 12 months at the entry price | $2,628 on Foundation at $219/month (our arithmetic from their listed price). | $497 (one time). Cloudflare's free plan covers 100,000 requests a day; above that, Cloudflare charges $5 a month. |
| Where it runs | Their platform (SaaS). source | In your own Shopify and Cloudflare accounts. Nothing runs on our side. |
| Health data removed | Automatic health-data removal: we didn't find it publicly documented. | Product names, page addresses and categories stay in your relay. Only the event, its value and hashed customer details go out. |
| Where events are sent from | We didn't find a different, unflagged source publicly documented. | Meta's official Conversions API, from a source that isn't flagged. |
| Event names | Sonar custom events. “In this case, custom events will also be blocked.” (when data sharing is fully restricted) source | Standard events (Add to Cart, Purchase). |
| Enrichment / matching | Not detailed on the pages we read. | Hashed email, phone and name; city, state and ZIP from IP; ad click ID, browser ID, visitor ID. Email clicks recognize customers you already know. “Buy now” orders get tied back to the ad click. |
Meta publishes how it treats each store’s pixel, and any browser can read it. We read that public setting for your domain and tell you if you’re in restricted mode. No login, no access to your accounts.
Check my store for freePartly, in their words: Sonar custom events can help brands “that don't fall into the most restrictive category,” and “custom events will also be blocked” when data sharing is fully restricted.
Yes, that is your call. First Party Solution only handles what Meta receives from your Shopify store.
No. $497 once for the kit, or $1,500 once if we set it up for you. Updates are included for life.
You send standard events through Meta’s official Conversions API, with no health information in them. Meta’s rules can change, and nobody can promise how Meta will treat an ad account. We don’t make that promise either.