CustomerLabs renames blocked events (“Purchase becomes Pur_1”) and keeps sending from your own flagged domain, for $129 a month and up. First Party Solution sends real Add to Cart and Purchase events, without the health details, from a source that isn’t flagged. $497 once.
Their words: “Purchase becomes Pur_1. AddToCart becomes ATC_1.”
Competitor facts as of Oct 29, 2026, from their own public pages (linked). Yearly totals are our arithmetic from their listed entry price.
| CustomerLabs | First Party Solution | |
|---|---|---|
| Price | Growth $129/month (500,000 units); Agency Lite $499; Agency Premium $999. Overage $27.25 per 500,000 units. source | $497 one time, or $1,500 done for you |
| Billing model | Monthly, by usage units. source | One-time payment. Updates for life, installed automatically. |
| 12 months at the entry price | $1,548 on Growth at $129/month, before overages (our arithmetic from their listed price). | $497 (one time). Cloudflare's free plan covers 100,000 requests a day; above that, Cloudflare charges $5 a month. |
| Where it runs | Their platform (SaaS). source | In your own Shopify and Cloudflare accounts. Nothing runs on our side. |
| Health data removed | “CustomerLabs strips path segments and query params that contain health terms before the event leaves your server.” source | Product names, page addresses and categories stay in your relay. Only the event, its value and hashed customer details go out. |
| Where events are sent from | “1P domain tracking (same-domain tracking)”: your own domain. source | Meta's official Conversions API, from a source that isn't flagged. |
| Event names | Renamed: “Purchase becomes Pur_1. AddToCart becomes ATC_1.” source | Standard events (Add to Cart, Purchase). |
| Enrichment / matching | Hashed email and phone via server-side CAPI, “Identity enrichment”. Email-click recognition: we didn't find it publicly documented. source | Hashed email, phone and name; city, state and ZIP from IP; ad click ID, browser ID, visitor ID. Email clicks recognize customers you already know. “Buy now” orders get tied back to the ad click. |
Meta publishes how it treats each store’s pixel, and any browser can read it. We read that public setting for your domain and tell you if you’re in restricted mode. No login, no access to your accounts.
Check my store for freeTheir page says “CustomerLabs scrubs PHI, restores blocked Meta events,” by renaming events such as Purchase to Pur_1.
CustomerLabs renames them. First Party Solution keeps standard Add to Cart and Purchase events and removes the health details instead.
No. $497 once for the kit, or $1,500 once if we set it up for you. Updates are included for life.
You send standard events through Meta’s official Conversions API, with no health information in them. Meta’s rules can change, and nobody can promise how Meta will treat an ad account. We don’t make that promise either.