Zappush advertises health tracking “from $99/month”, then says your price is “quoted for your store” on a call, and runs everything in its own cloud. First Party Solution has one fixed price, $497 once, and runs in your own accounts.
Their words: pricing is “Quoted for your store… You get the number on the call.”
Competitor facts as of Oct 29, 2026, from their own public pages (linked). Yearly totals are our arithmetic from their listed entry price.
| Zappush | First Party Solution | |
|---|---|---|
| Price | “Unrestrict from $99/month” for health & wellness brands; the same page also says pricing is “Quoted for your store… You get the number on the call.” source | $497 one time, or $1,500 done for you |
| Billing model | Monthly, with a 30-day money-back guarantee: “If your domain gets restricted with our setup in place, you get your money back.” source | One-time payment. Updates for life, installed automatically. |
| 12 months at the entry price | From $1,188 at $99/month, if that price applies to your store (our arithmetic from their listed price). | $497 (one time). Cloudflare's free plan covers 100,000 requests a day; above that, Cloudflare charges $5 a month. |
| Where it runs | Their cloud: “The Zappush cloud sits between your store and Meta.” source | In your own Shopify and Cloudflare accounts. Nothing runs on our side. |
| Health data removed | “product names mapped to neutral values, identifiers hashed with SHA-256, the source URL rewritten or routed through a compliant landing page.” source | Product names, page addresses and categories stay in your relay. Only the event, its value and hashed customer details go out. |
| Where events are sent from | “sent from a clean, compliant domain” source | Meta's official Conversions API, from a source that isn't flagged. |
| Event names | We didn't find it publicly documented. | Standard events (Add to Cart, Purchase). |
| Enrichment / matching | “First-party data enrichment” and “Cross-device tracking” on all plans; Enterprise adds a BAA for HIPAA compliance. Email-click recognition: we didn't find it publicly documented. source | Hashed email, phone and name; city, state and ZIP from IP; ad click ID, browser ID, visitor ID. Email clicks recognize customers you already know. “Buy now” orders get tied back to the ad click. |
Meta publishes how it treats each store’s pixel, and any browser can read it. We read that public setting for your domain and tell you if you’re in restricted mode. No login, no access to your accounts.
Check my store for freeIn their words: “Zappush makes restricted-category tracking compliant. We remove health-sensitive context before it reaches Meta… and deliver them server-side through the Conversions API.”
Zappush runs in its own cloud between your store and Meta. First Party Solution runs in your own Shopify and Cloudflare accounts; nothing runs on our side.
No. $497 once for the kit, or $1,500 once if we set it up for you. Updates are included for life.
You send standard events through Meta’s official Conversions API, with no health information in them. Meta’s rules can change, and nobody can promise how Meta will treat an ad account. We don’t make that promise either.